The world of fashion no longer emerges as it used to, the advertising of luxury once prepared and consumed in all newspapers and magazines is now flying in the creative commercials of luxury brands but above all from glossy magazines it is converging in journalistic novels during the fashion week previously much less extensive and held aloof and away from the media as well. The reason is the emergence of large luxury conglomerates such as LVMH and Kering itself who have benefited from it in dynastic and national and local contexts rather than Milanese, French bringing out a cultural context in which Italian fashion has passed from: in Milanese and that Parisian in French with the emergence of new cross-border and oriental squares. Thank you very much this is la pure alchimie luxury… .