Because Vale is synonymous to value, empathy and symphaty. Who to Valentino have trasmetting the love and passion of sport to childrens, who to Valentino have dimostred who that is nice to parteciped but is yet more nice to win, and his have win in the life and sports, who in the sports have dimostred that it competer for his, for fun but also wonderfull women. And in fine who have dimostred that in the life don’t important only money but also the Ducati. This is italian history. This is the italian man. Thank you very much!